Are We On Yet? Insider Secrets on How to be Interviewed (and other essential media skills)
Tommy’s key message:
“Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane. That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”
It seems so simple, but many people are unaware of this basic technique and of other tips that are equally simple to learn and adopt.
Whether you’re the eager beaver owner of a small business, a seasoned entrepreneur selling a product or service, a volunteer promoting a great cause, or an author promoting yourself, the simple techniques and tips outlined in this book will turn you into the guest they beg to come back.
All interviewers have an agenda. The newspaper reporter wants information. Preferably information that no one else has. The TV reporter wants you to look good and be entertaining, The radio interviewer doesn’t care what you look like, but he or she is praying you will be entertaining – that the interview will be so gripping that a listener, late for an appointment, will nonetheless sit there in his parked car because he cannot tear himself away from hearing what you have to say.
Is this even possible? It’s easy if you have the right tools.
Money-back Guarantee: The author is so convinced that his techniques will work that he is willing to make this personal no-hassle money-back guarantee to the reader: “If after trying his suggestions for three months, you have not improved your ability to communicate and hype what you want to sell, just return the book with your proof of purchase and you will get the purchase price cheerfully returned to you.”
”One of Canada’s premier showbiz writers.” The Hollywood Reporter
It’s one thing to land an interview, but what do you do when you get it? Most people spend hours preparing. They arrive in studio with pages and pages of handwritten notes. The younger ones arrive awash in iPods, iPads and laptops. Is that a good idea? No, actually, it’s a terrible idea.
The book you hold in your hand – or the e-book that you have just downloaded – is short and concise. Are We On Yet? is an insider’s look at what the interviewer – any interviewer – REALLY wants. And it comes with the author’s personal money-back guarantee –detailed in Chapter 20.
Tommy Schnurmacher has interviewed everyone from Prime Minister Stephen Harper to Dame Edna, from John Lennon and Yoko Ono to Joan Rivers, from right-wing blogger Andrew Breitbart to left-wing author Naomi Klein, and from student protesters to billionaire philanthropist Seymour Schulich. Included in the book are lessons learned from Catherine Deneuve, Arianna Huffington, and Pulitzer prize-winning novelist Jeffrey Eugenides.
But what if you’re not famous? Not to worry. You do not have to be a celebrity to become the media darling who keeps being invited back over and over again.